Katie Price is among the line-up at the Edinburgh Television Festival this summer.
The glamour model, whose ex-husband Peter Andre spoke at the annual event last year, will be joined by Doctor Who writer Stephen Moffat.
The Media Guardian Edinburgh International Television Festival will also mark 50 years of Coronation Street and 25 years of EastEnders, with celebrations to include a masterclass by Corrie creator Tony Warren.
Shameless creator Paul Abbott will deliver the Alternative MacTaggart lecture. Abbott said he was "thrilled" adding: "I believe it's an exciting time to comment on the British TV industry's reaction to, and performance since, the credit crunch."
Channel 4's newly-appointed chief executive David Abraham is also confirmed to attend.
The opening session will stage a festival version of the Sky1 HD show Got To Dance.
Six teams from channels and independent producers will perform an array of dances from hip hop to ballet. Each performance will be critiqued by judges Diversity choreographer Ashley Banjo, singer Kimberley Wyatt and Australian dancer Adam Garcia. The winner will be decided by a live audience vote.
Channel controllers who will take part include Jay Hunt (BBC One), Janice Hadlow (BBC Two), Peter Fincham (ITV1), Julian Bellamy (Channel 4), Richard Woolfe (Five), Danny Cohen (BBC Three), Richard Klein (BBC Four), Stuart Murphy (Sky1), Paul Mortimer (E4), Zai Bennett (ITV Digital), Hamish Mykura (More4) and Matthew Littleford (UKTV).
BBC director general Mark Thompson has already been confirmed to deliver the MacTaggart lecture.
The festival will take place from August 27 to 29 at the Edinburgh International Conference Centre.