Geena Davis calls for equality
Geena Davis has called for a radical change in the way women and girls are portrayed in the media.
The Oscar-winning actress, who was joined by the Duchess of York and the UN secretary general at the at UN event promoting gender equality, claimed men are perceived to have more value than women.
"At the dawn of a new millennium - in a world that is over 50 per cent female - the message the media sends is that women and girls have far less value than men and boys," she said.
She said research shows that there are three male characters for every female character across all film ratings and that the vast majority of female characters "are stereotyped and hyper-sexualised".
"What message are we sending both boys and girls about women's role in society?" she asked.
Geena said that is why she founded the Geena Davis Institute On Gender In Media and its programming arm, See Jane.
Duchess of York Sarah Ferguson, who is divorced from Britain's Prince Andrew, said the key to equality is "good mothering" because mothers promote education.
She announced a new initiative called The Mother's Army to "harness the collective power of mothers" to enable women and girls to "dare to dream".