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'Lazy food' sales increase by 14%

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Sales of 'lazy foods', such as ready meals, are increasing, figures show

Sales of 'lazy foods', such as ready meals, are increasing, figures show

Sales of 'lazy foods', such as ready meals, are increasing, figures show

Sales of so-called "lazy food" are increasing, with shoppers spending more on products such as pre-boiled eggs and pre-sliced fruit, figures have shown.

Consumers spend an average £63 a year on food that is ready-grated, sliced and chopped, up 14% over the past 12 months, according to price comparison website mySupermarket.co.uk.

Women spend 10% more on such products than men, and Scotland appears to be the laziest region with consumers spending £74.39 a year.

The study compared the price of a shopping basket including pre-boiled eggs, ready-grated cheese, pre-sliced fruit, ready-chopped vegetables and frozen ready meals.

It found the average consumer spent £63.41 in 2010, up from £55.48 a year ago.

Among different ages, the over-75s spend the most on "lazy" groceries at £65.95 a year compared with 18 to 24-year-olds who spend the least at £56.30.

Those with young children spend an average of £63 a year.

MySupermarket spokesman Jonny Steel said: "Our great-grandparents would be amazed at the kinds of convenience ingredients sweeping the supermarket shelves - pre-chopped onions, ready-grated cheese and even ready-boiled eggs. Foods that were once considered an absurd convenience are now a normal part of our daily routines.

"Our research indicates that sales of such products are up 14% in the last 12 months alone, and we anticipate this will continue to grow as shoppers become ever more time-pressed."


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