Nearly 10% of British adults still go to bed with their teddy bear and more than 70% believe they do not get enough sleep, according to a new survey.
A poll of 3,000 adults found 34% of women blamed their partner hogging the duvet for their disturbed sleep and 54% were kept awake by their loved one's snoring.
However women still seemed to get the better deal with 21% regularly getting more than eight hours' sleep compared to just 14% of men.
The survey, commissioned by IKEA, found 57% of respondents lie awake at night worrying about work or money - resulting in 10% checking work emails, 6% waking up their partner if they can't sleep, 26% listening to soothing music and 18% believing having sex would help.
More than 50% polled blamed a poor mattress for their lack of sleep.
Researchers discovered 72% of Britons took less than 10 minutes to choose a mattress they are likely to sleep on for eight years. A third of those polled made the decision in under five minutes - the same amount of time it takes to pick their lunch.
Sleep expert Jim Horne believes British reserve could be keeping us up at night.
He said: "I've always been puzzled why people spend so little time choosing a bed when they are going to spend maybe a third of their daily lives in such close contact with it.
"During sleep the body relaxes, so it's important that when choosing a mattress one takes time to physically and mentally loosen up and test it properly."
IKEA Lakeside in Essex will be staging a "sleepover" event on 27 November for customers who won a competition to sleep in store overnight.