Lego treatment for all-plastic ads
The world's first ad break made entirely from Lego is to be screened by ITV.
A series of animated commercials has been made using characters and bricks from the ever popular children's construction toy.
Stop-motion versions of ads for confused.com, Premier Inn and BT have been given the Lego treatment for the all-plastic break which is being screened during Sunday night's Dancing On Ice heat.
The stunt has been created to promote forthcoming film The Lego Movie which is out next week. A trailer for the film will also be screened during the show.
The Lego Movie features the voices of stars such as Will Ferrell and Morgan Freeman.