Modern "metrosexual" man has had his day as most British women prefer their blokes hairy, research has revealed.
While recent years have seen the seemingly unstoppable rise of male grooming, 85% of the opposite sex said that hirsute suits them better. Waxing and excessive shaving got the thumbs down, with girls opting for a "real man" instead.
Only 8% of women told pillow manufacturer Sound Asleep that they liked their men groomed to perfection, narrowly beating the 7% who preferred to see a werewolf-like quantity of hair.
Women in the North East, in particular, were firm fans of "manly men", with 97% wanting their blokes to let it grow. Welsh women were also fans of bear-like men, with 91% preferring a 1970s-style chest and hairy legs over a hairless hunk.
East Midlands women were the biggest fans of "manscaping", with 15% opting for shaven men.
The survey of 3,000 British women was carried out by OnePoll.com.