Belfast Telegraph

Forget Singularity . . . what about Mr Men?

By Margaret Canning

Just as Derry-based IT firm Singularity is snapped up by US giant Kofax in a $48m (£31m), even more earth-shattering news reaches the ears of the business desk. Loveable Japanese kids' character Hello Kitty has taken over the quintessentially British toy and books brand, Mr Men.

The sale - for an undisclosed sum, as these things usually are - saw Chorion divest itself of the brightly-coloured characters to Sanrio, the company which licenses Hello Kitty.

Sanrio wants to reduce its dependence on Hello Kitty, an image which adorns everything from lunch boxes to duvet covers. It will be interesting to see what bears the Mr Men images.

Meanwhile, Paddington Bear and Noddy are also due to fly the Chorion nest for the best available price...

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