A current account for kids?
That's what the Nationwide Building Society has launched. But before you raise your hands in horror, consider the benefits, for there are some.
The key benefit is that it comes with a good deal of financial education behind it which is easily available online and through a phone app for teens and young adults.
Teaching children about the value of money is incredibly important.
That's especially in light of the growing amount of good resources available out there.
Teaching the next generation about how to use and respect money can help them avoid making the same mistakes as we did, particularly of the temptation of easy credit which most people seem to have fallen foul of at some stage in their life.
Any parent of teenagers should feel these issues very keenly, but we should all be aware of the importance of teaching kids about finances and the importance of budgeting.
Back to the Nationwide account.
Its new FlexOne actually seems a decent deal, not least due to the fact that it's completely fee-free. That means no charges for withdrawing cash - even overseas - or making payments.
There's also a linked instant access savings account which pays a relatively generous interest of 3.5%.
There's a Twitter handle - @YourFlexOne - so that youngsters can ask questions 24 hours a day, and there'll also be special deals.
That's attractive enough in itself but as a parent my eyes are drawn to the promise of "a range of interactive and enjoyable educational support and tools".
All kids' accounts should come with an educational element, so well done the Nationwide for taking that notion seriously.
Meanwhile, artist Darren Cullen set tongues wagging last week when he set up the "first payday loan shop especially for children" in north London.
A spoof with a serious message, he said he wanted to draw attention to the way in which the consumer credit industry preyed on the vulnerable and targeted children with marketing.