The largesse represented by the high-street stimulus scheme, £100 for every adult in NI regardless of their means, is a people-pleaser and sure-fire vote winner.
That's why it’s been welcomed across the political divide and particularly by the DUP, where it originated as a pet plan of former leader, Arlene Foster.
Mrs Foster had looked admiringly at equivalent schemes in Jersey and Malta, before thinking they’d work a treat in Northern Ireland.
Then-Economy Minister, Diane Dodds, cheerfully took up the cause, and it’s now been pushed a stage further by present incumbent, Gordon Lyons.
It’s the first experience Northern Ireland has had of ‘helicopter spending’, where government money is scattered far and wide in the hope of generating an economic stimulus. It's a ‘one-size-fits-all’ approach with as little tailoring as possible.
Registration will begin in September, with the cards to be sent out shortly afterwards, though you have to already be on the electoral register to register.
And there are few, almost no, rules on how and where you spend it, provided you spend it on bricks and mortar stores. It can’t be spent online.
There’s nothing to stop you spending it on cigarettes and alcohol, though you will not be able to place a bet with it or withdraw cash using it.
The cards themselves will carry a ‘spend local’ logo but the problem for some critics is, you don’t *have* to spend it at a local retailer.
Instead, you can use it for your weekly shopping at Tesco, Asda, Sainsbury’s or Lidl. While our big-four grocers do use local suppliers, they’re pretty far away from anyone’s definition of a local retailer.
But the Department for the Economy has not wished to be prescriptive about where the card can be spent. It recognises that for some socio-economic groups, shopping at local retailers, which can sometimes be pricier than their national counterparts, is a bit of a luxury.
And if you wish to quibble with the policy that wealthier people who don’t need a hand-out are able to benefit, you’ll likely be told that the scheme isn’t a poverty alleviation measure but a project to stimulate the high street.
But if it’s not about poverty alleviation, then why permit spending in the big supermarkets?
When the question has been asked, it’s been pointed out that excluding certain categories of shops will only make the scheme clunkier and more complicated to administer.
It’s also galling for some that the parts of the high street which most need stimulus are those which have been closed during lockdowns. And that certainly doesn’t include the supermarkets, which have recorded some of their best sales in lockdowns.
Yet it could be argued in response that covering someone’s groceries for a week or two through the card will enable them to spend a little extra somewhere else.
Andrew Webb, chief economist for Ireland with business advisory firm Grant Thornton, said the scheme could have done with some more precise targeting.
But at a time of economic emergency like we have at the minute – when we really don’t know what the future holds – maybe speed is of the essence.
Mr Webb said: “Our assessment of the retail sector suggests vastly different recovery trajectories, depending on the type of retailer and where they are located.
"So, a suburban garden centre or furniture retailer is much less in need of a stimulus than a city centre-based retailer, whose recovery is more tied to the return of office workers, student and tourists.
"So, in an ideal scenario, a targeted voucher would be better to stimulate spending in areas that require it most.
"That said, on balance I would take speed over precision targeting when it comes to stimulating the economic recovery.”
One retail landlord has a “what’s-not-to-like” attitude to the project. “How can it be anything but a positive,” he says.
“From a landlord’s perspective, the public perception is that they’re faceless entities or big corporations.
"But as a landlord, we’re a small family business and we’ve had a pretty brutal time in having to offer assistance and cut some deals.
"But really, anything that strengthens our tenants, is good for us. Now more and more leases are operating on a turnover basis, so this will have some indirect financial contributions to landlords if tenant turnover is increased as a result.
"Yes, the retailer is the main beneficiary but the trickle effect means it goes to a lot of other places.”
But he sounds some caution over the Eat Out to Help Out scheme last year. That runaway success is also regarded as having contributed to rising Covid-19 infections in the autumn.
But apart from that, from a landlord’s perspective – and pretty much that of everyone else in Northern Ireland: “It’s hard to see a downside.”