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The Apprentice is just entertainment, so tune in and switch off


Leah Totton, The Apprentice winner

Leah Totton, The Apprentice winner


Leah Totton, The Apprentice winner

You couldn't love them if you reared them. That's certainly the first impression given by the bunch of Lord Sugar mini-mes which drooled at the lap of the architect of the Amstrad empire in this week's Apprentice show.

Few of us could bear to spend an hour working with any one of them nevermind the constant 24-hour presence which the participants are subject to for the length of the show.

The apprentices smack of ego and the kind of desperation to win that you'd associate more with the contestants in a game of pass-the-parcel at an eight-year old's birthday party rather than a supposedly grown up business show.

And at this stage, it would seem that the most grounded of the lot is our own 24-year-old north west doctor, although it's still early days and there's plenty of time for the pressure of a boardroom showdown to bring out the worst side of her character and the editors to enhance it tenfold.

And therein lies the rub: The Apprentice isn't designed like an Open University programme to promote business but instead to entertain, and there's no doubt it does that in spades.

For sure there's little to warm to from this year's bunch but it's the same every year.

What little we see of them at this stage is designed to make them look as loathsome potential colleagues as possible because if we liked them there wouldn't be any drama, there wouldn't be any arguments and we would all soon tune out.

Even if we profess to be above such menial shows or to dislike the characters we'll still be talking about The Apprentice in our own work and will find ourselves telling the contestants how they should have won their task.

So lets just admit that we like the show and get on with it. I know I'll be tuning in.

Belfast Telegraph