Belfast Telegraph

We are now entering the entrepreneurs' revolution

By Ron Immink

Is exporting something that should be celebrated? Should an export focus not be a given? Is export like e-commerce. No need for the 'e' (commerce is e-commerce).

Is exporting not another word for operating in a global village? Or is export another word for internationalisation? Is selling on a global scale not inevitable if your company wants to grow? Will every company in the near future have clients outside of Northern Ireland?

Too many questions? That happens when you have time on your hands. Holidays are bad for entrepreneurs. They create too many questions. But they are the questions you should ask yourself.

On the same holiday I read the book Entrepreneurs' Revolution, which answers some of these questions. And raises more. Its starting point is that the industrial revolution is over, the information technology revolution is about to be over and we are entering the entrepreneur revolution. We are moving from hands and heads to hearts.

All the new technology available is allowing everyone to follow their passion, heart and dreams. And following your passion makes you able to compete against the big boys. It also allows you to be in charge of your own destiny without being controlled by 'The Man'.

As entrepreneur/business owner, you are ahead of the curve.

What makes it interesting is the introduction of the term 'Global Small Business'. He argues that technology now enables you to go global overnight. As a given. Available to everyone. Available to you.

Combine that with what the author calls the Ascending Transaction Model (ATM) and you have a formula for success. ATM consists of a gift, a quick win product, a core product and a logical next step. Each step has increasing revenue potential, with each having an emphasis on excellence, customer delight, client success and sales.

CDE did it. TES did it. They won in the Ulster Bank Business Achievers Awards as a result. You can do it too. You should.

Belfast Telegraph