Tiffany & Co's diamonds will dazzle London's Covent Garden thanks to a unique concession created by a Belfast-based company.
Fit-out specialist Portview was contracted to design the jeweller's new boutique, The Style Studio.
The concept store, the first of its kind for Tiffany & Co, is designed to encourage creative interaction and play.
It includes a world-first Tiffany fragrance vending machine, a #MakeItTiffany personalisation bar, a floor-to-ceiling screen for in-store events, and wall graphics showcasing a prominent 'T' motif.
However, in keeping with tradition, the famous Tiffany blue remains a prominent feature.
The business was founded in 1837 by Charles Lewis Tiffany and John B Young in Brooklyn, Connecticut, with the store originally marketed as a stationery and fancy goods emporium.
It operated as Tiffany, Young and Ellis until the name was shortened to Tiffany & Company in 1853, when Charles took control and put the emphasis on jewellery.
The 181-year-old brand has opened in cities around the world, including a flagship outlet in Dublin's luxury Brown Thomas department store in 2008.
Portview managing director Simon Campbell said: "It took about six weeks to complete, it was a short turnaround. The new fit provides a bespoke element to the Covent Garden Store.
"We are honoured that Tiffany & Co have entrusted us with a number of their stores over the years.
"The concept store was particularly exciting, as it offered an entirely new design concept with plenty of interactive features and quirky decor that's unlike any other Tiffany store we have worked on.
"The overall look reflects Tiffany & Co's dynamic and whimsical approach to high-end retail, without the formality that's typically attached to upmarket brands.
"The space encourages shoppers to think outside the little blue box and engage in various forms of self-expression, personification and product innovation."
Portview was founded in Belfast in 1975 and employs 85.
The firm carries out contracts across Ireland, Britain and Europe.
Mr Campbell put its success down to building long-term relationships with clients, which has resulted in 75% of its business coming from referrals. Portview provides design development, planning approval, technical surveys, project management and contracting services for a range of high profile clients, including Wembley Stadium and Selfridges. Mr Campbell revealed it had made profits of almost £50 million this year alone.
He added a lot of the firm's work was coming from London, describing the city as "buoyant".