Brian Reid - 'I'd like this island to reach its full potential'
Q&A: Brian Reid
Q: What's the best piece of business (or life) advice you've ever been given?
A: Employ people that are better than you. Understand what you are good at and strengthen the areas you don't have time for, or don't enjoy.
Q: What piece of advice would you pass on to someone starting out in the food service sector?
A: Expect a bumpy ride. Things never stay the same for very long, so prepare yourself mentally for constant change.
Q: What was your best career/business decision?
A: To start working on the business and not in it.
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Q: If you weren't doing this job, what would be your other career?
A: I would captain a luxury cruise liner. Wake up somewhere different every day and have full control of the destination.
Q: What was your last holiday? Where are you going to next?
A: I was in Marbella last week for five nights and am going to Wexford in July for a week of family time and some fine wines.
Q: What are your hobbies/interests?
A: Football, coaching and watching our local team.
Q: What is your favourite sport and team?
A: Warrenpoint Town FC, Rostrevor GAA and Man Utd.
Q: And have you ever played any sports?
A: I played GAA, soccer and golf. I still enjoy playing, but also help coach it locally, too.
Q: If you enjoy reading, can you recommend a book?
A: I've just finished reading The 2020 Board, by Pedro Nueno, while I was in Spain. It was a really interesting take on how boards can improve culture and entrepreneurial spirit and addressed some of the most pressing changes companies will undergo over the next five years.
Q: How would you describe your early life?
A: My early life was good; fantastic parents and I wouldn't be doing what I am today without their guidance.
Q: Have you any economic predictions?
A: We need to avoid a hard Brexit and grasp a rare opportunity for Ireland to be the gateway to Europe, so we can finally see the North and South of this island reach full potential globally.
Q: How would you assess your time with Deli-Lites?
A: It still feels like the first day and I hope this doesn't change. I work with great people who inspire me and it's an exciting time to be in business.