Belfast Telegraph

Brian Reid - 'I'd like this island to reach its full potential'

Brian Reid is a big fan of the Premier League football club Manchester United, where French international Paul Pogba is one of the stars
Brian Reid is a big fan of the Premier League football club Manchester United, where French international Paul Pogba is one of the stars
Marbella

Q&A: Brian Reid

Q: What's the best piece of business (or life) advice you've ever been given?

A: Employ people that are better than you. Understand what you are good at and strengthen the areas you don't have time for, or don't enjoy.

Q: What piece of advice would you pass on to someone starting out in the food service sector?

A: Expect a bumpy ride. Things never stay the same for very long, so prepare yourself mentally for constant change.

Q: What was your best career/business decision?

A: To start working on the business and not in it.

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Q: If you weren't doing this job, what would be your other career?

A: I would captain a luxury cruise liner. Wake up somewhere different every day and have full control of the destination.

Q: What was your last holiday? Where are you going to next?

A: I was in Marbella last week for five nights and am going to Wexford in July for a week of family time and some fine wines.

Q: What are your hobbies/interests?

A: Football, coaching and watching our local team.

Q: What is your favourite sport and team?

A: Warrenpoint Town FC, Rostrevor GAA and Man Utd.

Q: And have you ever played any sports?

A: I played GAA, soccer and golf. I still enjoy playing, but also help coach it locally, too.

Q: If you enjoy reading, can you recommend a book?

A: I've just finished reading The 2020 Board, by Pedro Nueno, while I was in Spain. It was a really interesting take on how boards can improve culture and entrepreneurial spirit and addressed some of the most pressing changes companies will undergo over the next five years.

Q: How would you describe your early life?

A: My early life was good; fantastic parents and I wouldn't be doing what I am today without their guidance.

Q: Have you any economic predictions?

A: We need to avoid a hard Brexit and grasp a rare opportunity for Ireland to be the gateway to Europe, so we can finally see the North and South of this island reach full potential globally.

Q: How would you assess your time with Deli-Lites?

A: It still feels like the first day and I hope this doesn't change. I work with great people who inspire me and it's an exciting time to be in business.

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