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Shane Logan: 'Northern Ireland ran towards the coronavirus pandemic rather than away from it'

Shane Logan of Bryson Group talks to Emma Deighan about catering to those facing social crises in Northern Ireland

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Shane Logan

Shane Logan

In the stands at Kingspan Stadium

In the stands at Kingspan Stadium

Shane Logan

Shane Logan has gone from managing the business of a high profile sporting club to leading Northern Ireland's biggest social enterprise.

It's a transition that has come easy, he says. But today he is on the frontline of Bryson Charitable Group's biggest mission yet, an emergency support package aimed at helping the most vulnerable individuals here during the coronavirus pandemic.

The campaign has reached out further than was first anticipated and the drive has meant all hands on deck, with even Shane rolling up his sleeves and taking to the streets to deliver support.