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£10m funding to help ambitious Mash Direct improve 'green' production

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HSBC’s Marty Colvin (centre) with Mash Direct’s Jack and Lance Hamilton

HSBC’s Marty Colvin (centre) with Mash Direct’s Jack and Lance Hamilton

HSBC’s Marty Colvin (centre) with Mash Direct’s Jack and Lance Hamilton

Northern Ireland vegetable side-dish company Mash Direct is hiring 12 staff and increasing production after a £10m funding injection.

The Comber family business, which has around 200 staff, is to use the cash boost from HSBC UK to become more environmentally friendly.

New solar and wind energy machinery will be installed along with a new wastewater treatment facility.

Mash Direct will also add new production lines, so it can produce new dishes and increase capacity, and invest in robotics and enterprise management software.

Additional plans include the hiring of 12 new staff in roles from operations to human resources.

Chief operating officer Jack Hamilton, whose parents Tracy and Martin founded the firm, said: "With growing demand for our range of products at home and abroad, it was essential that we invested in new, environmentally friendly machinery and in the talented, skilled staff we currently have."

The company produces around 40 processed vegetable and potato dishes, supplying major chains such as Tesco, Sainsbury's and Asda.

HSBC relationship director Marty Colvin said: "Mash Direct is an exciting and ambitious SME operating in a highly competitive and thriving sector.

"The improvements it is making to its farming operations with HSBC UK's support will stand it in good stead as it aims to grow its market share."

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