Belfast Telegraph

£5m easyHotel for Belfast with rooms for as little as £10


By Michelle Weir

A £5m easyHotel will open in Belfast city centre in September charging from as little as £10 per room - and a second could also be on the way for the Cathedral Quarter.

The first 81-bedroom easyHotel - a budget model using the same branding as the no-frills airline - will be located at the 200-year-old Dax building at Howard Street.

The developers behind the development are David Crowe, former owner of toy store Leisureworld and Kevin Baird, former chief executive of Irish Heritage Trust.

The new four-storey accommodation will bring the number of hotel bedrooms to open in Belfast this year to 1,060.

But there will be no Ulster fry on offer for hotel guests - who will instead be given the option of buying quick bites like croissants in a coffee shop.

The cost of an overnight stay has been described as "super budget", with the cheapest price of £10, although the average room price will be £59.

Others in the UK are located in major cities including London, Manchester, Edinburgh and Glasgow and more are expected to follow in the Republic of Ireland and overseas.

If Belfast's new easyHotel takes off, a second in the city, possibly in the Cathedral Quarter, may not be too far behind and possibly another in Dublin.

Renovation work started 18 months ago at the Dax Building with 50-60 contractors on site.

Mr Baird said the hotel will "promote the very best of Northern Irish hospitality" and that he will be running the hotel himself.

The Belfast easyHotel will employ between 30 and 40 staff.

"The hotel set-up is just like the budget airlines - everything is done online or on a mobile app.

"It is also one of the first to allow your smartphone to unlock your room without having to check in." All bedrooms, complete with beds made in Bangor and signature orange doors, made in Carryduff, are en suite and expected to have cleanliness that guests "could bring their mother to".

EasyHotel was established in 2004 as a subsidiary of easyGroup, owned by founder of the "easy" concept, Sir Stelios Haji-Ioannou.

Belfast Telegraph

Weekly Business Digest Newsletter

This week's business news headlines, directly to your inbox every Tuesday.