Belfast Telegraph

Antrim firm signs Northern Ireland distribution deal for soft drink giant Boost

County Antrim-based company Hardy Sales and Marketing has signed an exclusive five year to distribute soft drink Boost.

The firm will provide warehousing, distribution, van sales and key account management across all the major symbol, cash & carry and delivered wholesalers within the NI convenience and food service sector.

The contract will see 150 million cans and bottles of Boost, with a retail value of approximately £75 million, distributed from HSMNI’s new warehouse facility in Castledawson during the five year period.

“We are delighted to have secured an exclusive five year contract with Boost in Northern Ireland,” said HSMNI Managing Director Gareth Hardy. 

“It’s fantastic news not just for us but for wholesalers, retailers and consumers who all love the brand.

“We’ve been working with the company since it first arrived in Northern Ireland 15 years ago, and the success it has enjoyed here since then has been nothing short of phenomenal. 

"This new contract reinforces Boost’s commitment to the Northern Ireland region and enables us to invest locally in the brand.  In fact we’ve just moved into a new 30,000sqft warehouse with a full warehouse management system which will allow us to improve on our already comprehensive and reliable route to market.

“We have a long term strategy for Northern Ireland which involves working closely with our wholesale and retail partners to ensure we keep the product moving off shelf,” he added.

Belfast Telegraph Digital

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