Best Western keen to increase portfolio of Irish hotels
Best Western Hotels & Resorts (BWHR) has said it hopes to add three more hotels here to its global brand as it expands across the island.
The international group, which was founded in the United States, has said that it hopes to have 10 hotels in Ireland within five years.
It is now targeting new builds and existing venues with at least 75 rooms on both sides of the border for conversion to its brand.
The White Horse Hotel in Londonderry, as well as the Green Isle Hotel in Dublin, are already run under the Best Western banner.
Vivienne Nyhan, international development director, said: "Our objective is to motivate more Irish hotel owners and investors to take a look at the new brand image and talk to us to show what we can offer them."
There are 13 brands in the BWHR portfolio, from three to five-star property types. In the UK there are 250 hotels, while BWHR is the largest hotel group in Sweden, with 156 hotels in Germany and over 2,000 hotels in the US.
The group said it now wants to bring brands to Ireland including Best Western Plus, Best Western Signature and Best Western Premier, as well as new boutique brands, Sadie and Aiden.
Ms Nyhan added: "We intend to rollout the new and improved BWHR portfolio in Ireland and Northern Ireland over the next five years and our team is currently out around the country meeting hoteliers, investors and those in the construction and property sectors, showcasing our various and suitable brands, so we hope to have some good news with hotel announcements and launches to talk about soon."