Belfast Telegraph

Dominant Tesco continues to grow NI market share

By Mark Edwards

Tesco continues to dominate the supermarket sector in Northern Ireland, increasing its market share here to 35%.

The supermarket, which has around 50 stores in Northern Ireland, increased its market share from 34.7% in the year leading to October 8, according to Kantar Worldpanel.

Meanwhile, Lidl has increased its market share from 5.2% to 5.4% in the same period, with Sainsbury's at 17.4% and Asda at 17.2%.

David Berry, director at Kantar Worldpanel, said: "With inflation increasing by 0.2 percentage points compared with last month to stand at 1.9%, shoppers are beginning to feel the squeeze of higher prices.

"This has sparked a jump in sales of own label groceries as customers begin to trade down to cheaper alternatives - sales of own label have increased by 3% while branded sales have dropped by 1% year on year. Tesco continues to widen the gap at the top. With sales up 2.6%, it has managed to gain a 35% share of the market.

"Lidl has also experienced noticeable sales growth - up 6.2% compared to this time last year."

Belfast Telegraph

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