Belfast Telegraph

Freshly Chopped opens in Belfast and will donate leftover food to homeless

With the help of The Welcome Organisation charity, all unused Freshly Chopped food will be given to the homeless every night

By Andrew Madden

Healthy fast-food chain Freshly Chopped has open its flagship store in Belfast and has pledged to donate its leftover food to the homeless.

Freshly Chopped is owned by foodservice giant Mount Charles, who will be partnering with Belfast-based charity The Welcome Organisation for the venture.

The Welcome Organisation provides a range of potentially life-saving services to the homeless and will be distributing unused food from Freshly chopped every night.

Freshly Chopped's new store is located on Donegall Square West and follows on from the launch of their outlet at Ulster University's Belfast Campus in October.

Gavin Annon, head of sales and marketing at Mount Charles, said the company feels a big responsibility to minimise food waste wherever possible.

"This new commitment with The Welcome Centre will mean that no good quality, fresh produce from Freshly Chopped that could be eaten will go to waste," he added.

"We know that homelessness in Belfast is a serious issue and we’re glad to play a small part in helping feed people in real need.”

Sandra Moore, chief executive of The Welcome Organisation, thanked those at Freshly Chopped and Mount Charles for their support in the venture.

"We couldn’t deliver the level of service we do for people affected by homelessness without the support of the public and the support of our local businesses," she added.

“By donating food, Freshly Chopped will be helping us feed some of the most vulnerable people in our communities. The food will be used in our Drop-in Centre, were we provide meals, tea and coffee, showers, laundry services and much more to up to 100 people every day of the year.

“As well as our Drop-in Centre we also have a Street Outreach service – our Outreach team is on the streets of the city 17 hours a day from 7am-2am every day.

"We also provide Crisis Accommodation for Women, a Floating Support service for people who have been homeless but have now found accommodation and our Welcome Home furniture and arts project.

“The support from Mount Charles and Freshly Chopped will allow The Welcome Organisation to continue delivering it's potentially life-saving, on-the-ground support to some of the 18,000 people who present as homeless every year in Northern Ireland.”

Freshly Chopped has also pledged to open six stores across Northern Ireland over the next three years, creating around 150 jobs.

Belfast Telegraph Digital

Weekly Business Digest Newsletter

This week's business news headlines, directly to your inbox every Tuesday.

Popular