Jawbox Gin hoping to take bite out of US drinks sector
After just two years of trading, Jawbox Gin is gearing up to enter the US market, according to founder Gerry White.
Mr White, a former bar manager from Belfast, said he planned to launch the brand in New York this autumn with a special event at The Dead Rabbit bar, run by ex-pats Sean Muldoon and Jack McGarry .
Jawbox Gin is produced at Echlinville Distillery in Kircubbin. It is stocked in 5,000 outlets across the UK, including M&S, and it recently went on sale at World Duty Free stores in George Best Belfast City Airport, Liverpool John Lennon Airport and London Stansted.
"We are in eight different European countries, and Spain has to be one of the biggest consumers of gin, which is really great for us," said Mr White, who also exports to parts of Canada.
"The Asian market has been a revelation. As we speak, we're going into Hong Kong.
"But the big one for me is going live in the United States, and that will happen at the end September or the beginning of October. The interest there has been huge. Years ago I worked with Sean (Muldoon) in the Northern Whig (in Belfast), so we're talking to the guys and would hope to do the launch there (The Dead Rabbit). That would be perfect. It would great - two Belfast guys doing their own thing."