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Marketing drives north and south of Ireland to win the attention of staycationers

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Titanic Belfast

Titanic Belfast

Titanic Belfast

Tourism authorities in Northern Ireland and the Republic are set to battle it out this summer for the attention of the domestic market as foreign visitors are all but absent due to new travel restrictions.

And it is a marketing drive that both parties hope will deliver long after the coronavirus pandemic.

When the Chancellor Rishi Sunak announced this week that VAT would be cut from 20% to 5% for the tourism trade in the UK until January 2021, there was a collective sign of relief in the trade here.