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New-look Belfast Mela is a virtual success

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Jeremy Biggerstaff, managing director of Flint Studios, Nisha Tandon, OBE, founder of the
Belfast Mela, and Mexican dancers Mayte, Sammia and Mealla

Jeremy Biggerstaff, managing director of Flint Studios, Nisha Tandon, OBE, founder of the Belfast Mela, and Mexican dancers Mayte, Sammia and Mealla

Jeremy Biggerstaff, managing director of Flint Studios, Nisha Tandon, OBE, founder of the Belfast Mela, and Mexican dancers Mayte, Sammia and Mealla

Northern Ireland's biggest celebration of cultural diversity, the Belfast Mela, has gone virtual for 2020 and Flint Studios has created an innovative new website to support the week-long series of 50 free events planned until Sunday, August 30 at www.belfastmela.org.uk

Jeremy Biggerstaff, managing director, Flint Studios and digital partner of Mela at Home, said: "We are delighted to be part of Belfast Mela's amazing cultural celebration by supporting ArtsEkta with a high-quality bespoke interactive website, designed to fulfil the requirements for this year's exciting online programme.

"The new-look Belfast Mela website is visually stunning and offers an immersive experience that transports the user on a virtual journey to Botanic Gardens using a dynamic interactive festival map.

"Designed and developed to work seamlessly across desktop, mobile and tablet, the website allows the festival-goer to dive right into the map and explore the many live cultural events taking place during the week."

Nisha Tandon, OBE, founder of Belfast Mela and director of ArtsEkta, said: "When we made the decision to move to a virtual experience for 2020, we needed to be sure our website could provide an enjoyable experience.

"We have invested significantly in our online presence and with Flint Studios as our digital partner have ensured that www.belfastmela.org.uk is now ready and delivering our first ever virtual event."

Highlights of this year's Mela at Home include a line up of music, dance, food, art, theatre, discussion and wellbeing from around the world presented by local artists and performers living in Northern Ireland.

Belfast Telegraph