Randalstown home brew firm tastes success with £220,000 distribution deal
A Co Antrim firm that sells home brew kits across Europe has secured a distribution deal worth £220,000.
Get ’Er Brewed, based in Randalstown, has been selected as the official UK and Ireland distributor for Crisp Malting Group — one of the UK’s largest malt suppliers.
It is the latest coup for the business, which has won a number of lucrative exclusive distributorships for the UK and Ireland since it was established in 2013.
Director of Get ’Er Brewed Deborah Mitchell welcomed the development and said she hopes the latest deal will allow the company to increase the number of people it employs.
“We have seen unprecedented growth since we started trading,” she said.
“From starting out based in our house, we now have office premises, a warehouse and a workforce of 10 people in full and part-time roles and we believe the deal with Crisp Malting will allow us to expand even further.
“We believe this represents a great opportunity for the local economy.”
The growth enjoyed by Get ’Er Brewed is even more significant given the fact that Deborah had no prior business experience and she set up the company during a career sabbatical from her administrative job.
“I was interested in home brewing and would have done it as a hobby myself and I just felt that there was a gap in the market,” she said.
“The business essentially started out as an idea scribbled down on a piece of paper so I am delighted with our success so far, not least our deal with Crisp Malting, given the quality of the product.”
Under her watch, Get ’Er Brewed has grown from an internet business selling home brew kits to individual customers, to supplying large volumes of ingredients and equipment to microbreweries across the UK and Ireland.
In addition, in the last two years Get ’Er Brewed has become hop merchants, cutting out the middle-man by going direct to source and buying from the hop farmer.
Deborah said this has allowed Get ’Er Brewed to become even more competitive and offer the best value for money to its customers.
“We are always looking to add to our catalogue of products so we’re excited about the deal with Crisp Malt,” she added. “A lot of the UK’s top craft beer brands have been built up successfully using Crisp Malt, so we’re very proud to have been selected as an official distributor of their malt and will be championing it in Ireland and the UK.
“We now hold full stock in Northern Ireland, with the ability to provide a premium quality product paired with experience and first class customer service.”
Colin Johnston, from Norfolk-based Crisp Malt, said: “Having met Deborah, the passion she has for craft beer really came across and that is very important to Crisp Malt.
“Get ’Er Brewed really has its finger on the pulse about what is going on in Northern Ireland.
“Craft beers are relatively new in Northern Ireland but there are some fantastic beers being created and we are looking forward to developing our working relationship with Get ’Er Brewed even further.”