A Boston-based retail software firm will create 75 new jobs here as it sets up a base in Belfast.
Bamboo Rose, which benefited from a £525,000 Invest NI grant to make the move to Northern Ireland, connects retailers through its software platform.
It counts high street giants Debenhams, Boots, Dunelm Ltd and Gap among its clients.
Bamboo Rose chief executive Sue Welch said accessing Northern Ireland's tech talent pool would allow it to cater to its growing number of customers in Asia and Europe, as well as a developing base in Africa and the Middle East.
"As we expand our global presence, the Belfast centre will support our customers across Europe and drive innovation across the company," she said.
"The bulk of the roles in Belfast will focus on software development and engineering.
"By tapping in to the vast talent pool here, we will be able to test and develop new products and enhancements to our existing platform.
"This will help us drive forward our growth plans and create better software to connect the international retail community."
Gary Hanley, senior VP North Americas at Invest NI, said: "Bamboo Rose has some of the biggest retail brands as its customers. It provides a digital B2B platform that helps retailers develop and deliver new products, with features such as a virtual showroom, order management and global sourcing tools.
"The development centre in Belfast will include roles in software development and professional services support. With above average salaries this investment by Bamboo Rose will deliver nearly £3m annually in wages to the Northern Ireland economy."
The average salary for the new roles is £38,253.
Bamboo Rose is the second software firm from outside Northern Ireland to create a base here in recent weeks.
Irish software company Teamwork.com is creating 85 new jobs in Belfast to ensure UK market access post-Brexit. The Cork-based firm - which has Disney, Netflix and Spotify as clients - is hiring 55 developers and 30 technical support staff for a development and support hub, with average salaries of £37,000.
According to Invest NI, Northern Ireland has around 1,200 IT firms here in what is a rapidly growing market.
Among the attractions to invest in a tech base in the province are skilled staff and property costs which, according to the Financial Times fDi Benchmark for 2017, were 36% less than in Dublin for a 200-strong team.
The same research also stated that Belfast is now the number one international investment location for US cyber security development projects.
Other outside firms investing in the province include cloud and automation service provider Ammeon. It is creating a 60-person delivery centre in Belfast.
Meanwhile, Chicago-based Applied Systems Inc is expanding into the city with plans to recruit 50 staff by 2021. Its boss cited "talent of young engineers".