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Smartzer to create 16 jobs as it launches Belfast team

Derek Andrews, head of international investment at Invest NI and Karoline Gross, founder and chief executive of Smartzer
Derek Andrews, head of international investment at Invest NI and Karoline Gross, founder and chief executive of Smartzer

By Mark McConville

Interactive technology company Smartzer is to invest in Northern Ireland for the first time, creating 16 jobs with an average salary of £33,500.

Roles at the new digital team in Belfast will include software developers, designers, and quality assurance and software engineers.

Economic development agency Invest NI has offered £80,000 towards the creation of the new jobs, which will be filled over the next two years.

Karoline Gross, founder and CEO of Smartzer, said that the Belfast office will play a "key role" in contributing to the company's success.

"The high standard of talent within the Northern Ireland ICT sector, along with the quality of students graduating from NI universities, attracted us to establishing a Smartzer presence here," she added.

"The new team in Belfast will see us double our overall workforce and increase our product offering. This will allow us to continue to offer our customers innovative, forward-thinking technology solutions and add value to consumers' digital shopping experience."

The company, which was founded in London, develops digital video-tagging technology to create an interactive online shopping experience.

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Consumers are able to click on items within a video to view and purchase products, while data analytics allow brands to gain insight into consumer engagement. The Belfast team will focus on developing and launching the company's new Software as a Service (SaaS) product.

The new technology can be used across channels like Facebook, Instagram and Snapchat.

Belfast Telegraph

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