Fast food chain German Doner Kebab (GDK) plans to open in Belfast next year as part of a chain of 40 outlets on both sides of the border.
Claiming roots to a 1980s Berlin diner, today's Glasgow-headquartered GDK since 2015 has opened scores of branches across the UK, Sweden and the Gulf states of Bahrain, Oman and the United Arab Emirates - but none in its namesake Germany.
The firm said the first GDK in Ireland would arrive in Dublin by June in an "iconic location" still subject to negotiations, followed by Belfast, then a roll-out to other cities and large towns.
It plans a nationwide network of around 40 restaurants as GDK seeks to replicate its rapid growth across the map of Britain. Over the past four years a dozen GDKs have opened in London, three in Birmingham, and two dozen more from Dundee to Slough, including an Edinburgh branch that opened on Monday. Another eight UK locations are opening soon.
"We believe expansion into Ireland is the perfect next step for the brand," said GDK managing director Daniel Bunce.
GDK has gained traction through positive word of mouth and broadly upbeat reviews despite Britain's crowded market for anything wrapped in a pitta. GDK markets its food as a premium product with high-quality ingredients and a reduced calorie count. Pricing has been competitive. A typical UK menu lists GDK kebabs on sale for £4.99 to £5.99. A bundled option for a family of four costs £24.99 including sauces, sides and drinks. Its Fulham branch in southwest London is rated number one among TripAdvisor's 1,654 'quick bites' in London.