Belfast Telegraph

Lidl grows its Northern Ireland grocery share with market in Republic dominated by Dunnes

David Berry
David Berry

By John Mulgrew

German supermarket giant Lidl has seen its Northern Ireland market share grow by 5.1% in the last year, new figures show.

The latest figures from Kantar Worldpanel show while still a relatively small player in the market here, in the 52 weeks to January 28, the company - which has 38 stores here - increased its share to 5.4%.

Tesco, which has 52 stores, also increased its market share in the same period. It now has 35.2% of the grocery spend.

Sainsbury's upped its share to 17.4%, while Asda's slice remained at 17.1%.

David Berry, director at Kantar Worldpanel, said: "Overall grocery market growth in Northern Ireland continues to slip back slightly, standing at 1.5% in January compared with 1.6% the previous month.

"Tesco continues to post strong results, increasing sales by 2.7% to increase its market share to 35.2%.

"Sainsbury's has also grown ahead of the market, taking a firm hold on second place with an increased market share of 17.4%.

"Meanwhile, sales at Asda were flat year-on-year, leading to a 0.3 percentage point dip for the third-largest retailer.

"Lidl posted the fastest sales growth of any Northern Ireland retailer, with sales increasing at an impressive 5.1% year on year."

In the Republic, Dunnes remains in pole position capturing 23.2% of shoppers' grocery spending during the same period.

"The recovery of branded sales began in late 2017 and has continued apace in the new year," Mr Berry said.

"Sales of brands are up 4% year on year as shoppers parted with an additional €49m (£44m) on their favourites during the past 12 weeks. This is the first time in four years that brands have posted stronger sales growth than their own label counterparts."

Belfast Telegraph