Some of the tech world's biggest names are set to descend on Belfast as part of the major four-day Web Summit spin-off.
The city will play host to two sister events - which will be the largest global business showcases to grace Belfast - in June, as part of the Web Summit.
It attracted more than 22,000 visitors to Dublin last year.
And it's predicted it will rake in £7m for Belfast's economy - fighting off competition from more than a dozen locations across the world to host the event.
Organisers have also said it could contribute some £25m to Northern Ireland's economy over the next three years, with it expected to make a regular return.
The Web Summit played host to dozens of big-name stars of the tech world last year, along with U2 frontman Bono and actress Eva Longoria.
Organisers had initially ruffled a few feathers when the idea of staging the event was brought before Belfast City Council.
Initial plans had proposed hosting it at St George's Market, prompting concerns traders could be evicted from their normal busy weekend business. It's now being held at T13 in the Titanic Quarter.
Helping to launch the event, Suzanne Wylie, chief executive of Belfast City Council, said: "MoneyConf and EnterConf offer a unique opportunity to showcase Belfast as a great place to visit, work, study and do business in - attracting a global audience to the city, many of whom will be visiting for the first time."
And Visit Belfast's Gerry Lennon said it would bring the "world's business media to Belfast" and help "showcase the city as a place to invest, do business and visit".
The conference programme runs from June 15-19.