Belfast Telegraph

Motorcycle accessories chain to open local branch

By Michelle Weir

A motorcycle accessories shop is gearing up to open its first branch in Northern Ireland at a cost of £0.75m.

Infinity Motorcycles, which will open at the former Hein Gericke premises at Boucher Road in Belfast on June 9, will employ six staff.

Hein Gericke, which also sold motorbike accessories and clothing, went into administration in 2012.

Infinity, which was founded in 1999, has 14 branches in England and Scotland, as well as a successful international mail order business.

Specialising in clothing and accessories for riders, Infinity is best known for its market-leading Club Infinity loyalty card programme, the biggest in the country, with more than 10,000 members.

Infinity's managing director Rob Puttick said: "When Hein Gericke closed in Belfast we felt the time was right to open a branch in Northern Ireland.

"It's in a prime location, in the Boucher Road retail park just off the M1, and we've been very successful on former Hein Gericke sites in cities like Glasgow and Norwich.

"It will offer motorcyclists in Northern Ireland's capital the same extensive selection of clothing and accessories that you'll find in our London stores.

Infinity says that inside the 3,000sq ft showroom, customers will find a huge choice of the latest riding kit with leading helmets from Arai, HJC, Schuberth and Shoei, to clothing by Alpinestars, Dainese, RST, Rukka and Spada and accessories from Kriega and Oxford.

Customers can also use the company's click and collect service for products that are bought online.

Belfast Telegraph

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