Belfast Telegraph

A decade of design success

Paperjam marks milestone with latest visionary project

By Lesley Houston

A creative team of graphic designers is celebrating a decade in business following its latest coup to design and brand a visionary project for a landmark London church community.

Belfast-based Paperjam – which this year marks the milestone anniversary in business – designed the Diocese of London's Capital Vision 2020 in St Paul's Cathedral.

Vision 2020 is the city diocese's vision for the next seven years comprising the themes Confident, Compassionate and Creative and was launched in June.

Running with the theme, Paperjam's founder and director Paul Malone said the company "wanted to distinguish each theme in the Capital Vision 2020 with a representative image and graphic style".

"The colours chosen referenced the visible spectrum of light, which in turn subtly referenced that this is a 'vision', a way of looking forward to 2020," he said.

The firm already lists a number of eminent hotels among its client and has devised branding and marketing for Belfast's Merchant Hotel, the K Club in Co Kildare and Oxford University.

Reflecting on the 10 years of the success in a number of companies, including international firms, Mr Malone said: "We have experienced our export and client base grow with more and more national and international clients seeking to work with us – which is inspiring as an agency based in Northern Ireland.

"I'm very proud of what we have achieved in the last 10 years from designing the world's best cocktail menu to being published in 'Logology', to our most recent accolades in Packaging of the World and Creative Review.

From its base in Belfast's burgeoning Cathedral Quarter, Paperjam has grown alongside the popularity of the once-neglected area.

"Over the years I've seen both Belfast as a city and the Cathedral Quarter change and develop and I'm immensely proud to have been part of this era of change," Paul said.

"I've not only seen changes in the city but have also seen a lot of change in the graphic design industry in Northern Ireland as a whole.

"Northern Ireland has a wealth of creative talent and there are agencies like ours whose creative edge and quality of design stands shoulder to shoulder with the larger agencies of London and New York.

"I believe the quality of Paperjam's design has been reflected in the high calibre of clients we have worked with over the years and I'm looking forward to even more exciting new projects with more new clients in the future."

Belfast Telegraph