The biggest awards event in the Northern Ireland advertising and publicity industry's calendar has been launched.
And three categories in the Publicity Association of Northern Ireland's (PANI) Awards - best use of social media, best digital campaign and best magazine advertisement - are sponsored by Belfast Telegraph publisher Independent News and Media.
Nuala Meenahan, PANI Awards chairperson, joined Siobhan Lavery to mark the beginning of the awards season - joined by a drawing of some of the industry's greatest figures from down the years.
Ms Meenahan said: "As we celebrate excellence, it is fitting that our awards theme features some of the greatest icons of the advertising industry.
"From Saatchi to Ogilvy these 'greats' have led the way and set standards to which we can all aspire.
"I would contend that there are already numerous local campaigns to rival those on the international stage and as chairperson of these awards I will be very proud to showcase them at our gala event in October."
Siobhan added: "Our key aim at PANI is to promote excellence across all elements of the publicity, marketing and the wider media industries.
"By doing this collectively we are continually raising the bar and improving the quality of the creative community. The PANI Awards are an excellent way of celebrating and rewarding achievements in all areas of production and creativity."
The awards ceremony will be held on October 19 in the Culloden Hotel outside Belfast.
There are five core categories including television, radio, outdoor, press and digital, with specialisms identified within each sector.
A new category of social media has been added to the digital advertising and magazines categories, while another fresh addition will also identify the best mixed-media award.
The PANI Awards website will go live to receive entries from June 5 with the closing date for submissions midnight on August 13.
The judging panel will include 11 distinguished advertising executives from around the UK and Ireland.
The panel is chaired by Billy Mawhinney, creative director of WJPM in London.