Belfast Telegraph

Amazon to get on trend by launching own fashion label

By Holly Williams

Amazon is reportedly on the brink of launching its own UK fashion label in a move experts believe threatens to shake up Britain's £48bn clothing market.

The online giant is said to be already developing its own clothing and could launch ranges as soon as this spring, according to fashion trade bible Drapers.

It has poached senior buying directors from high street rivals, with Frances Russell, former womenswear director at Marks & Spencer, hired as vice-president of clothing at Amazon a year ago.

She has since been joined by Karen Peacock, former head of design for womenswear and accessories at M&S, with Primark's menswear buying director Glen George also understood to be moving to the online retailer.

Experts said the move poses a threat to existing players, although they said Amazon could struggle to gain market share in an intensely competitive market.

Belfast Telegraph