Belfast Telegraph

Award-winning firm Pale Blue Dot takes on more staff with £37,500 support

By Staff Reporter

An award-winning Belfast design and marketing agency is set to double its workforce as part of its latest expansion. Agency Pale Blue Dot in the centre of the city is taking on five new staff as part of its new growth plans - expanding its workforce to 11 people in the next 18 months.

Clients of the business span football, political parties, an English wine producer and a Belfast-based commercial law firm.

It's also designed art work for the Publicity Association of Northern Ireland (PANI) ahead of its annual awards.

And this year, the company won a top prize in the US for their work on an animated party political broadcast for the Alliance Party, used in the run-up to last year's European elections.

Pale Blue Dot received gold at the Reed Awards in Las Vegas, which are run by Campaigns and Elections magazine to celebrate "excellence in political campaigning, campaign management, political consulting and political design".

Now the firm has received £37,500 of support for new jobs from Invest NI. Enterprise Minister Jonathan Bell said Northern Ireland's creative industries sector is a "fusion of exceptional talent" and modern technology that is "growing and thriving".

"It is companies such as Pale Blue Dot who are helping to drive growth in the sector," he said.

"They are an innovative home grown company who have their sights set high and are now ready to strengthen their creative team, with support from Invest NI, by hiring five new staff.

"In January of this year, Pale Blue Dot won a Reed Award in the US for a campaign it produced during last year's European elections, making them one of only a small number of non-American firms ever to have won the award.

"To be right up there with some of the biggest agencies in the US and from around the world is testament to the creativity of the team here in Belfast.

"These new jobs will be across a range of areas including animation and web development."

Jaime Steele, managing director of Pale Blue Dot, said: "We have a highly experienced team and an ambitious growth strategy in place and have identified the requirement for additional staff to support these plans.

"Our competitive edge is that we hire the best talent available and as a result, the volume of our work has increased dramatically.

"While we already have a strong market position in Northern Ireland, our aim is to significantly increase our turnover over the next two years.

"Invest NI support is helping us achieve this and we are working to broaden the base of the business by exploring the US and other areas.

"The focus of this recruitment drive will be in hiring the right people to help us achieve this."

The firm has carried out work on the personal brand of retired Spanish footballer Michel Salgado, as well as advising English vineyard, Simpsons of Canterbury, on its brand strategy.

Belfast Telegraph