Belfast Telegraph

Bangor firm spot on with iPhone game

By Symon Ross

A Bangor iPhone development company is hoping World Cup fever will help it to hit the back of the net with its first game, released to coincide with the tournament in South Africa.

Spotflick Ltd, launched by developer Tim Bryans, has released a penalty shoot-out game of the same name for the iPhone, iPod touch and iPad which allows players to test their spotkick skills against virtual versions of the world’s best goalkeepers.

The game allows players to log their high scores on its website to see how they compare to other gamers around the world.

Mr Bryans is employed by iphone development and animation company Strandlooper. He started Spotflick as a side project during a gap in funding and is one of a growing list of developers who see big potential in the Apple apps market.

“A lot of people earn a living being Apple developers.

“You can be very successful sitting in your own bedroom as it is very favourable to small people with low overheads that can turn out the content quickly,” he said.

“iTunes is very democratic in that, if you’ve got the money you can create a game relatively cheaply and get it out there to the world,” said Bryans.

While he cannot disclose what percentage Apple takes he said it is “not crippling” considering that app developers’ only route to market is through iTunes. He admits that at 59p per download he will have to sell quite a few units to get the business off the ground, but adds that early sales have been encouraging and the feedback is that buyers from as far afield as Saudi Arabia, Mexico and Sweden are enjoying the game.

“People don’t think twice about downloading something at that price.

“There is a lot of content in the game and it could be priced at £1.29 but I felt that if I went higher then people would stop and think about it,” he said.

He has other ideas for games, including one for the London 2012 games, but said the business will “rise or fall” on the success of Spotflick, which went on sale at the end of last week.

“There have been a lot of stressful nights because Apple’s approval process is very stringent,” he said.

“So I’m really pleased it is out before the World Cup.”

Belfast Telegraph

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