Belfast can attract £1bn of investment and create an additional 30,000 new jobs in the next 10 years, a new city council led campaign has claimed.
It's taking a joint public and private sector trade mission to MIPIM - one of the world's biggest property expos, in Cannes - and is hoping to attract major investors here.
It's the first time Belfast has made the trip since the property crash.
The council said Belfast’s major development sites are now largely free from the "burden of Nama debt".
It's campaigning and selling Belfast based on a range of areas, including low corporation tax.
Belfast City Council chief executive Suzanne Wylie said:
“With the burden of Nama debt largely lifted and regional developers and investors back in the market, we believe that a target of £1bn worth of investment and the creation of tens of thousands of jobs is within our reach. We can transform the city and move it on to a new level to be competitive on a global stage.
“The council is committed to working in partnership with the private sector to make this work, we want to encourage, facilitate and deliver. We want to play our part in transforming this city to put it where it deserves to be."
Jackie Henry, senior partner at Deloitte, who heads up the MIPIM steering group, said:
“I wish to commend Belfast City Council for taking the lead on this initiative, but I am thrilled that the excitement I felt for this project has been echoed right across the private sector with many companies coming on board with great enthusiasm and commitment.
“We have assembled group of over 25 private and public organisations who are largely funding this project."
Lord Mayor Arder Carson said:The council unveiled its investment and regeneration strategy last year with the aims of growing employment and the population, improving the retail offering and maximising tourism opportunity,
“There are already tangible examples of how this is starting to work. Europe’s largest and most exciting waterfront development at Titanic Quarter continues to be transformed before our eyes. There are various other plans to for Grade A office space, student housing, hotels, residential developments."