Belfast International Airport managing director Graham Keddie is to be appointed to the board of Tourism Ireland. Last month, Mr Keddie hit out at the organisation, saying it should do more to attract visitors to Northern Ireland.
But he is now set to be one of six new people nominated to the cross-border body by Economy Minister Simon Hamilton.
In a letter to Taoiseach Enda Kenny, Mr Keddie said that Northern Ireland was becoming much more attractive than the Republic as a destination for travellers from Britain because of the strength of the euro.
Mr Keddie also urged Mr Kenny to impress upon Tourism Ireland the need to do much more to improve its work north of the border.