Top Belfast nightspot Cafe Vaudeville is on the market for £3.5m, the Belfast Telegraph can reveal.
The ornate Arthur Street venue, which used to be a bank, has been a magnet for Northern Ireland's most glamorous people since it opened in 2004.
But in 2007, it was in the headlines for refusing entry to David Healy, after the doormen failed to recognise the Northern Ireland legend.
It's understood the listed venue, which also includes a dining area and Champagne bar, is being sold by limited company Birchsilver - headed up by industry veteran Pat McCormack.
Mark Carron of Osborne King - joint selling agent with Michael Hopkins of McKibbins - said: "This is a unique licensed city centre opportunity.
"We'd expect pub operators from Northern Ireland, the Republic and Great Britain to show interest in it.
"This really is a big-ticket city centre pub."
He said he hopes to close the deal by the end of this month. The £3.5m guide price includes the building, goodwill of the business, liquor licence, fixtures and fittings and stock at valuation.
Mr Carron said the seller was simply ready to move on. According to the brochure for the venue, "the vendor has built up a successful business and is seeking to dispose of the opportunity".
Its sumptuous decor is summed up as 'art nouveau', with a feature central atrium and a sweeping staircase.
Colin Neill, head of industry group Hospitality Ulster, said he expected the venue would sell quickly.
"It's an extremely popular place and really has led the way. It's been very innovative with events like Viva Vaudeville, a dance night on Fridays.
"It will be snapped up quickly. It's a fantastic venue and location with huge potential.
"The existing owners have done amazing things with the building, and have really been ahead of the curve."
Cafe Vaudeville is the most expensive bar to go on the market in Belfast in recent years.
Horatio Group has spent a total of £3m on acquiring and revamping Cathedral Quarter pub the Northern Whig.
In 2013, Seamus and Henry Downey paid £4.4m for a portfolio of seven former Botanic Inns bars, including the Apartment bar in Donegall Square West.