Belfast Telegraph

Belfast tech firm has China in its hand with £200k deal

By Margaret Canning

A Belfast tech company has won a deal worth £200,000 to provide a retail website to Northern Ireland giftware firm Belleek China.

The Co Fermanagh company will use Export Technologies' e-commerce platform, the IRP, to target the US market. And the new site will also sell other brands which have been bought over by Belleek, including Galway Crystal, Galway Living and Aynsley China.

It's understood Belleek China is hoping the availability of Galway Crystal will drive growth in online sales.

Raymond Wallace, e-commerce manager for Belleek, said: "Although we went online in 2012, we didn't fully capitalise on the marketing channels available to increase international sales. We still have a strong presence in the UK & Ireland, but to grow the business, we needed to invest.

"Working with the IRP's country-specific messaging and Export's digital marketing support, we are now in a much better position to target international shoppers. This is an exciting year for us as we celebrate our 160th year in business and investing in infrastructure and product ranges will definitely increase our customer base."

Chris McEldowney, VP of client operations at Export Technologies, said it specialised in optimising e-commerce sites to trade internationally.

"This, along with our ability to use specific marketing channels to highlight Belleek's attractive product ranges, gives us confidence that we can increase sales."

Belfast Telegraph