Traffic through the Belfast Telegraph’s website has surged in the past year, according to official new figures.
Following an ABCe audit to verify its traffic figures, it was confirmed that www.belfasttelegraph.co.uk recorded 1,179,595 unique users and 11,162,911 page impressions between October 1 and October 31, 2009.
That was an increase of more than 400,000 unique users and nearly seven million page impressions compared to the ABCe audit conducted in October 2008.
The company’s www.nijobfinder.co.uk domain was also audited for this period, which confirmed there were 96,096 unique users/browsers and 2.2 million page impressions.
ABCe audited data aims to deliver independent assurance that a website is attracting the size of audience it claims to the market.
Sam McIlveen, digital publisher of www.belfasttelegraph.co.uk , said: “We are delighted with our October ABCe figures which confirm that we more than doubled our page impression traffic since October 2008 — 11 million page impressions is a tremendous result and testimony to the dedication of our digital publishing team both in terms of editorial content and site development.
“The audit further enhances the credibility of our new recruitment platform www.nijobfinder.co.uk which was launched in May last year as part of the Belfast Telegraph’s total recruitment solution combining the power of press advertising with the flexibility and extended coverage of on-line and is now the number one jobs site in the Northern Ireland marketplace in terms of listings and audited audience”
Martyn Gates, ABC’s director of newspapers and Ireland added: “It is highly encouraging that the Belfast Telegraph is delivering both comparability and transparency by committing to having its site traffic figures independently verified to the industry agreed standards.”