Better banana splits supported
Consumers are prepared to pay more for bananas following a campaign to highlight how prices have fallen over the past decade despite increased production costs, according to a report.
The Fairtrade Foundation has called for government action over the cheap price of bananas in supermarkets as part of its campaigning during the current fairtrade fortnight.
A survey of almost 2,000 adults showed that 84% were prepared to pay more if it benefited farmers and workers' lives. Two-thirds said they were concerned about the living conditions of banana farmers and almost as many agreed the Government should take action.
Fairtrade Foundation chief executive Michael Gidney said: "People clearly want supermarkets to be responsible. More and more people understand that when things are too cheap, someone somewhere is paying the price."