Belfast Telegraph

Big digital push in Belfast by Google's design chief

By Margaret Canning

Google head of design Patrick Collister is set to enthuse advertising people about adapting to the digital age as he addresses an industry lunch today.

Mr Collister will speak to ad executives at the annual Publicity Association Northern Ireland President's Lunch at Ten Square Hotel, Belfast.

According to his own job description on LinkedIn, as part of Google's client-facing team Mr Collister works with agencies "to deliver major advertisers smarter, more engaging and thus more effective online campaigns".

He has been head of design at the search engine giant since 2013 and also spent seven years at agency Ogilvy & Mather.

And Mr Collister also set up his own consultancy and training business Creative Matters, though it was wound up before he joined Google.

Speaking at the time of his appointment, Mr Collister said: "I have been a creative director for 25 years now and the fact that an organisation like Google is looking to a grey-hair like me is very interesting, because I think it shows that good old-fashioned understanding of brands, ideas and - dare I say it - people is important.

"Within some digital agencies, people tend to think platforms are a substitute for ideas, but you need both. Technology drives creativity, but it doesn't lead it."

Belfast Telegraph

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