Belfast Telegraph

Big Macs are as popular as ever despite ‘tough market’

McDonald's hailed a record year in the UK as the fast food giant reported a 9% rise in worldwide profits during 2010.

The US-headquartered company said the UK business grew in the last three months of the year — its 18th quarter of growth in a row — despite a “tough market” .

Jill McDonald, chief executive of McDonald's in the UK, said: “We succeeded in growing our business and gaining market share from competitors in a tough market,” she said.

The group served 80m more UK customers than in 2009, opened another six UK restaurants and plans further expansion that will see 3,000 jobs created this year.

Annual figures showed the world's biggest burger chain made net profits of $4.95bn (£3.1bn) in 2010.

Belfast Telegraph