Belfast Telegraph

Flying high to win customer loyalty

With just two days to go until the deadline this Thursday at midday for entry to the Belfast Telegraph Business Awards, Brenda Morgan from lead sponsor British Airways discusses the benefits of its global loyalty programme

At British Airways, we have been providing Northern Ireland passengers with the crucial air connection between Belfast City and London Heathrow and onwards to the world since July 2012.

This is a key route for British Airways and a vital artery for the flow of business and commerce that is essential to sustain and grow the Northern Ireland economy. With an offering of up to seven flights a day from Belfast City Airport to London Heathrow, the route has become essential for business passengers. Access is vital for the growing export market.

Not only does it provide direct access to London, but the route also offers Northern Ireland travellers connectivity to British Airways' global network of almost 130 destinations worldwide from London Heathrow.

At British Airways, we recognise the often extensive travel requirements of many businesses that are continuing to operate under testing market conditions.

We want to reward our loyal business customers and make their travel budgets go further. Our global corporate loyalty programme, On Business, aims to maximise the growth and reach of small and medium sized companies across Northern Ireland, helping to sustain their profitability.

British Airways passengers benefit from a generous baggage allowance of 23kg as well as free online check-in and seat selection 24 hours before departure.

For passengers catching an onward connecting flight at London Heathrow, both they and their bags are also checked through to their final destination at check-in at Belfast City Airport.

This means there is no need to collect bags or check in again at London Heathrow, significantly reducing journey time as a result.

Signing up to On Business is free and companies will immediately see the benefits by earning points on every qualifying flight taken.

These points can be redeemed for reward flights with British Airways or one of our eligible partner airlines, as well as upgrades and reductions on hotel accommodation.

Last year, British Airways On Business members saved over £13m on flights.

Fiona Bell is corporate travel manager for software company KANA, which is signed up to British Airways On Business. She said KANA had been benefiting from the British Airways On Business programme since October 2007.

"For each and every British Airways flight flown by one of our staff, the company is rewarded On Business points which we can convert into free flights.

"Over the course of a year, British Airways On Business has afforded us substantial savings and, therefore, goes towards helping that all-important bottom line.

"It certainly works for us and we thank British Airways for their support."

British Airways is delighted to offer a bonus of 3,120 On Business points if companies sign up for our loyalty programme before December 31 2013 – this equates to two reward flights to London.

To take advantage of the offer, simply quote the key word OBBEL1 in the enrolment form on

Belfast Telegraph Business Awards

Closing date for entries: Thursday February 28 2013

Link: (for entry form)

Event: Wednesday April 17 – Culloden Hotel

Tickets: £100+vat or Table of 10 £900 + Vat

Email: or Tel JPR 02890760066

Belfast Telegraph