Poor old Admiral. Once the price comparison website king, its Confused.com operation has slid into second place, largely thanks to its hugely irritating television ad campaign proving to be a flop compared with its rivals' hugely irritating ad campaigns.
Don't cry too much for the Admiral – his company had a very good first half overall (growing pre-tax profits by 21 per cent to £126.9m). But really: getting beaten up by a tubby comedian (moneysupermarket), a tubby opera singer (gocompare) and a meerkat ( comparethemarket). The shame of it!