Belfast Telegraph

Car retailer Charles Hurst adds motorbikes to portfolio

By Staff Reporter

Northern Ireland's biggest motor retailer Charles Hurst has acquired motorbike brand Belfast Honda for an undisclosed sum.

And Belfast Honda has now been renamed Charles Hurst Honda Motorcycles as part of the deal. It will remain at its current home of Prince Regent Road in Castlereagh until early next year, when it moves to a showroom inside Charles Hurst on Boucher Road.

Staff at Belfast Honda will remain as part of the purchase by Charles Hurst - which is part of UK plc Lookers.

Colin McNab of Charles Hurst said it was an important investment for the company: "The business is a fantastic addition to our range and offers a great extension of our existing motorcycle offering which currently includes both Yamaha and BMW retail units."

The operations director added: "Charles Hurst is committed to offering our customers the highest quality vehicles with the best customer service possible and the acquisition of Charles Hurst Honda Motorcycles will enable us to continue to deliver on that promise."

Charles Hurst recently opened a new £500,000 BMW Motorrad retail unit at its Boucher Road base. The company was founded in 1911 and is now Northern Ireland's biggest car dealer, with 20 brands on seven sites.

The Boucher Road base is the biggest automotive car park in Europe. Last year Charles Hurst announced a 45% jump in pre-tax profits to over £8.7m.

Turnover at the company, which has been part of Lookers plc since 1996, was up 13.2% to £448.2m in the year to December 31, 2014 - up from £396m the year before.

Its annual report said the good times should continue. "The company has made a good start to the current financial year and we continue to outperform the new retail car market," it read.

Belfast Telegraph