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Catalogues replaced with iPads at Argos

Argos has hailed a key milestone in its 40-year history as it threw open the doors to a new trial store, where tablet computers will replace the retailer's trademark laminated catalogues.

Customers will be able to browse, check product reviews and order via in-store iPads at six 'digital concept' shops being launched by the group, with a 60-second fast-track collection service for those pre-ordering online or on mobile devices.

Tables of tablet computers will take the place of its traditional catalogues, pencils and paper slips across the trial outlets, although Argos assured customers it would not axe its catalogues altogether, and would still make them available on customer service desks for those "more comfortable using them for shopping".

The first of the concept stores opened at Old Street in London, with three further sites planned in Marble Arch, Old Kent Road and Chancery Lane, and two stores in Colchester and Dunfermline.

It comes as the chain plans to transform itself in to a digital-led retailer.

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