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Cheap shops used more by well-off

Better-off families plan to use discount supermarkets more this year as the chains broaden their appeal across the market, a survey suggests.

Almost a third (31%) of shoppers say they will use discounters such as Aldi and Lidl more this year, the latest IGD ShopperVista poll found. The figure is up from 24% a year ago and is at the highest level since the monthly tracking survey began in 2010.