Belfast Telegraph

Coffee firm brews success

New grinder will help local producer to get a latte business

By Clare Weir

MILLIONS of UK coffee lovers could soon be sipping the same brew as the world leaders who descended on Fermanagh for the G8 summit last month.

The Lisburn company which supplied beverages to the event is now hoping to produce 20m 'coffee pods' for customers across Great Britain this year.

Pure Roast Coffee in the city has already won new business this year from a major international restaurant chain for 2m Easy-Serve-Espresso (ESE) pods as well as supplying products to the recent G8 Summit.

The firm produces 30 blends for for pods to key customers including catering supplies company Dualit and Emirates Airline in Dubai, which serves Pure Roast Coffee pods in its international network of business lounges.

Martin Symington, managing director of Pure Roast Coffee, said that there is a rapidly developing trend towards speed, convenience and quality in the £1.4bn premium coffee market.

"The new business is a very exciting development for us and will see our output of ESE pods increase to around 20m this year," he said.

"As well as helping the company to meet the production demands arising from the new business in Britain, the improvements we are making in our grinding operations is also providing greater scope for our technical team to exploit opportunities that we've identified for new easy serve coffee products in international markets. "Investment in grinding technology is important because it will guarantee consistently high quality coffee for our pods. We believe that is what sets us apart from rivals in a very competitive marketplace.

"Grinding is crucially important in the production of premium quality coffee, and our investment in a new grinder builds on our focus on sourcing the best beans and the use of a convection roasting system to ensure a smooth and richly flavoured coffee."

Invest NI has offered the company £42,600 to assist its development plans, assisting towards the development of the pods and helping the company to achieve British Retail Consortium Grade A accreditation.

Peter McArdle, Invest Northern Ireland's acting director of food and tourism, added: "Pure Roast Coffee has established an impressive reputation particularly among foodservice organisations in Britain as a supplier of products that offer convenience without any compromise on quality and taste."

Belfast Telegraph