Belfast Telegraph

Dairy giant Dale Farm announces new Irish Open tie-up

By Joanne Sweeney

Dairy giant Dale Farm has announced its sponsorship of the Dubai Duty Free Irish Open for the third year in a row.

The golf tournament will be held at the K Club in Co Kildare from May 19-22 and hosted by the Rory Foundation.

The international sporting event will give Dale Farm a platform to showcase its products in the various food courts around the tournament.

Its new protein milk will be available for the world's top golfers in the lounges for players and caddies, and the media centre.

Jason Hempton, Dale Farm's commercial director for branded products, said: "This is a major sporting event for Ireland which draws spectators from around the world and attracts media attention both at home and abroad."

Belfast Telegraph